Literaturtage Lana

The visual identity for the 2021 Literature Days on the theme "Memory Leaps"

The annual Lana Literature Days (concept and organisation: Literatur Lana) are each dedicated to a specific focus. They are a “literary get-together at the edge of the German-speaking world” and give rise to lively exchange. Since 2016, we have developed the visual concepts for the festival that tie in with the respective annual theme. This results in various communication concepts with their own signature, for example, in the form of writing pads, postcards or posters.

2021: Gedächnissprünge

The theme of the 36th Lana Literary Festival revolves around the idea of memory leaps. Memory does not always arise in a controlled way, but in part erratically and associatively. Memory is full of gaps, and fishes out the individual from an indeterminate whole of what has been forgotten. Unlike the lifeless data memories of the digital world, which know no loss and deny memory, memory is interrupted and scattered.

A simple graphic element represents this jumping movement and indeterminacy: A dot, blurred, and moving from side to side. Memory jumps are not linear. So the text is not set linearly either, but traces the movement of a jump.


Designed by Lupo Burtscher. You can find all the projects that were created in collaboration within the framework of the Lana Literature Days in the Lupo Burtscher Archive.




Angelika Burtscher, Linsey Dollemann, Daniele Lupo