SIT-PLU

The visual identity of SIT-PLU — Situated Creative Practices for the Pluriverse is conceived as an open and participatory system that develops alongside the project. More than a fixed brand, it is configured as a constantly evolving graphic platform, capable of incorporating contributions, relationships, and languages from the various practices, communities, and territories involved.

The visual identity of SIT-PLU is born from the idea that a graphic system should not be closed or final, but an open process that evolves with the project. More than a static brand, the identity is conceived as a movement and a meeting point, a visual space where creative practices, geographic contexts, and diverse cultural perspectives can interact.

The concept is based on the idea of language as common ground: words, symbols, and signs become tools to connect thoughts, experiences, and situated practices. The identity is therefore built as a living, constantly transforming network, in which every contribution—terms, icons, images, or graphic signs—participates in defining the visual system.

This approach reflects the collaborative and pluriversal nature of the project. The graphic identity functions as a collective and fluid alphabet, capable of growing over time through dialogue among artists, partners, and participants in the program’s activities. Concepts such as dwelling, intertwining, reflecting, collaborative, pluriversal, rooted, co-creating, mutuality, and resonance become visual and semantic elements that describe the relationships and processes activated by the project.

Formally, the system is composed of several elements:

— typography and graphic signs that change configuration over time;
— multispecies symbols, evoking relationships between human and non-human;
— organic and generative networks, visualizing connections among practices, territories, and communities;
— evolving textual patterns, where words are distributed like elements of a map.

Color also follows this open logic: instead of a fixed palette, the identity uses a plurality of blue shades, a color that evokes the sky and the sea and suggests possibilities for connections and exchanges between different universes.

The graphic system develops through a modular logo and a series of dialogical patterns—visual maps that grow thanks to contributions collected during workshops, residencies, and participatory activities. To support this process, a collective digital tool has been developed, enabling the generation of graphic formats and the progressive integration of new signs, words, and images into the system.

In this way, the visual identity of SIT-PLU becomes a continuously evolving atlas, a symbolic map that makes visible the relationships and knowledge emerging throughout the project.