mare/ÆQUITAS – the gender equality action plan
Visual identity and the communication strategy
ÆQUITAS – the gender equality action plan, is a document developed by the Province of Bozen/Bolzano starting in autumn 2021 with the aim of actively promoting gender equality and rooting this fundamental right in South Tyrol.
The Action Plan is based on the European Charter for Equality of women and men in local life: “a charter that invites the municipalities and regions of Europe to use their powers and partnerships in favor of greater equality for the women and men living in those territories.”
Lungomare designed the visual identity of the project, as well as its various adaptations, and developed the communication strategy aimed at the successful implementation of the plan.
The graphics of ÆQUITAS consist of a bright and contrasting palette. The logo, with its sinuous and continuous shapes, emphasizes the spirit and intentions of the project. The simple, large-format typography enhances the contents of the Plan, making them clear and easy to read.
Since the target audience for the Gender Equality Action Plan is the entire population of South Tyrol, the visual identity was adapted to various formats to allow it to reach the widest possible public.
The printed products—which included the design and production of a book, a brochure, and stickers—were complemented by the creation of digital content for the website and social media channels. To these were added contents dedicated to public spaces, such as banners, posters, and ad-hoc advertisements for trains.
Year
2023–2023
Commissioned by
Provincia Autonoma di Bolzano
Graphic design team
Lungomare (Daniele Lupo, Chiara Cesaretti, Lucrezia Caon, Linsey Dolleman, Corina Koch)
Website
Photo Documentation
Lungomare (Paola Boscaini)
